8-tips-to-help-your-retreat-get-attention
At Sacred Ohms, we don't only want to support you in finding your dream retreat location, we also want to see you succeed in having your retreat sell out. That’s why Sacred Ohms will promote any retreat booked through us for free. Sacred Ohms connected with experienced Retreat Marketer, Marina Scott. She filled us in with 8 Tips to help your retreat get the attention it deserves
Bringing a retreat to life is a beautiful process, and successful retreats are built on intentional marketing. A clear structure and steady rhythm create space for your message to flow with ease, allowing your outreach to feel less like a task and more like a natural extension of your retreat’s purpose.
Here are some essential marketing tips to guide you as you plan and prepare for your next retreat:
-
1. Clarify Your Theme & Ideal Guest
Get crystal clear on the purpose of your retreat and who your experience is truly for. When you know your “why” and understand your ideal guest, your message naturally resonates with the people who will benefit most. Hint: it’s not for everyone, and that’s the beauty of it.
-
2. Nurture Your Existing Audience
Invite your audience into the journey before the retreat is even announced. Share reflections, stories, and insights connected to your theme so they become familiar with your philosophies and prepared to receive your invitation when the time comes.
-
3. Build Your Contact List
Make sure your contact list is healthy and growing. This might include cleaning outdated contacts, collaborating with partners, using forms to collect new subscribers, creating segments such as existing clients, and setting up onboarding automations to nurture your audience in a more personalized way.
-
4. Identify Your Platforms & Frequency
Visualize your ideal guest, consider where they spend their time and how they like to connect. From email to social media, blogs to retreat directories, try to identify the spaces where your message will land with the most grace. Commit to a rhythm that feels both realistic and consistent, creating a steady presence.
-
5. Create a Content Calendar
Develop a content calendar with room for flexibility. Map out your messaging so you’re never left scrambling. Long-form pieces like blogs or videos can be repurposed into short-form posts and emails, weaving your story across platforms with ease.
-
6. Use Strong Keywords
Use keywords that reflect your retreat’s theme and niche. This strengthens your message and helps the right guests discover you both in resonance and search engines.
-
7. Build Trust with Storytelling & Resources
Share your own experiences, your purpose, and the voices of past participants, clients, or partners. Offer resources such as articles or teachings aligned with your theme that support and inspire. These touchpoints can help to deepen trust and affirm your credibility.
-
8. Ask for Help
You don’t have to hold it all alone. Invite co-hosts or collaborators to contribute to marketing efforts and content creation, or consider hiring professional marketing support so you can focus on curating the fullest expression of your retreat.
Effective retreat marketing flows from a clear purpose and vision. With structure and consistency, your message becomes a true invitation—calling in the guests who are most aligned and ready to embark on the experience you’ve created.
These tips were provided by The Retreat Marketer, founded by Marina Scott. Drawing on her personal path in wellness and spirituality alongside extensive marketing expertise, she offers retreat leaders authentic support that is both strategic and deeply aligned. Based in Costa Rica with a global reach, The Retreat Marketer provides branding, website design, email marketing, and strategies tailored to the retreat audience. As a valued Sacred Ohms member, you will receive 10% off services from The Retreat Marketer.